Transmit via the visual identity, a relatable wealth exchange around the globe.
Client:
LocalSolana
Year:
2024
Service:
Brand Identity & Website
Timeline:
2 month
Brand in action
The true application of branding acts as a powerful communication lever, not only amplifying its core message, but also shaping and clarifying the context it creates. It becomes a tool for building understanding, relevance and defining its own unique presence.
Brand elements
Primary colors and tones rooted in the Solana ecosystem, ensuring continuity and brand alignment. The typeface is bold, clear, and highly legible, with flexibility for adaptation across different assets.
Hidden meanings
Within the logo there are multiple meanings, including deriving from the old logo whose “location” shape we echo-