Market analysis
Detailed study of market size, growth potential, consumer demographics, and competitive landscape to inform business strategy and use these information as a base to design.
Competitors analysis
Analysis of other brands or businesses operating in the same market segment, focusing on their strengths, weaknesses, and strategies to gain competitive advantage, emulate good strategies and find case studies that worked well.
Target audience
Identification of specific consumer demographics, behaviors, that align with a brand’s products or services, guiding design and product development strategies.
Communication strategy
Research and define the best communicative aspects and hook to grab in order to allow people to understand clearly the projects, how it works and how can they exploit it.
Problem definition
Have a clear and defined idea of the problem the brand promises to solve, how and why.
Competitors audit
Collection of market players according to their communicative aspects, to analyze their best traits and practices.
Vision and Mission
Definition of communication and market positioning objectives, for the long-term relation between the brand and the market.
Values and Attributes
Gathering key business concepts and characteristics, translating them into distinctive traits for the new brand.
Positioning and Value Proposition
Communication and image study for the new brand, with the aim of making it recognizable and unique in the market.
Tone of voice
Study of the presentation of the traits that communication must have to be effective and coherent to convey through messages the values of the brand.
Naming
Study and generation of a name that reflects values and characteristics of the brand.
Logo design
Professional realization of the most suitable brand logo and related files for different uses (digital, print, web, etc.). Includes the original vector editable file.
Colors palette
Ideation of a color palette in order to transmit to the people the mood, sensations and the ideal brand perception.
Font and Typeface
Selection and construction of the best typefaces for brand communication uses (print, social, web, etc.) and convey the right values.
Iconography and Illustrations
Design of a set of icons and illustrations that recalls shapes and characteristics of the brand, to be recognizable on various media (website, application, presentation, social, etc.).
Brand application
Application of the brand on different assets such as Twitter profile, pfp, webclip and favicon, banner, and more.
Brand style guidelines
Document containing all the previously studied and implemented elements, with related files, and instructions for their proper use in different applications.
IT settings
Define and configure all necessary IT and technical activities, domain management, DNS settings, and more.
Google implementation
Actions concerning Google visibility, Placement of the site in Google Search to be available when searched online and analytical tracking.
Website structure
Study and definition of a functional structure to present and allow people to understand clearly the platform, the service and generate trust.
UX design
Construction of a user oriented design that allows the best usability for the people, allowing them a pleasant experience on the website.
UI design
Implementation of the brand identity together with functionalities of the pages. The goal is to create coherence between all the elements present on the website.
Website development
Development of a functional website that includes responsiveness and it’s optimized for viewing on any device.
Concept definition
Utilization of key insights from the research to develop the project's operational plan, outlining its core pillars, fundamental values, and the underlying business concept that will serve as the foundation and driving force for its growth and expansion.
Communication strategy
Research and define the best communicative aspects and hook to grab in order to allow people understand clearly the projects, how it works and how can they exploit it.